You’ve arrived at Phillippa’s Ewing’s home page. So settle in. Get comfortable. Prepare for a little reading. Because that’s what this is about: word power. Phillippa’s words empower brands, they coax and convince people to change their minds, and they persuade them to open their pockets. Marketing and advertising, public relations and fundraising all call for persuasive prose, hot ideas, and the ability to prod people’s emotions into an action response. If that’s what you need, please read on.